A 4-day hands-on workshop covering 4 core areas: account setup, content sourcing, product-focused video design, and livestream fundamentals.
4 天实操培训,覆盖 4 个核心模块:账号搭建、优质内容筛选、产品向视频设计、直播基础原理。
The most important ones are: free up your team's schedule for the 4 days, and bring the gear you use for filming every day. We'll handle the rest — scripts, reference videos, templates are all prepared on our side.
最重要的两件事:团队 4 天时间尽量留出来 + 日常拍摄用的器材带齐。脚本、参考视频、模板我们这边全部带好。
We'll walk through these two South African accounts on Day 2 — one shows how a single person becomes the face of a brand, the other shows how a slogan can make you memorable. Both are Sub-Saharan Africa-based, so the audience and constraints are very similar to Ghana.
Day 2 我们会逐帧拆解这两个南非账号 —— 一个讲"销售员如何成为品牌门面",一个讲"一句 slogan 怎么让你被记住"。都是撒哈拉以南非洲市场,受众和约束跟加纳高度相似。
All deliverables are co-created during the workshop — ready to use back at work.
所有成果均在培训现场共创完成,回去即可直接投入使用。
Lean, practical — we focus on what works locally, not generic best practices.
精简实用,聚焦加纳本地能跑通的东西。
We'll open each of these live on screen in the workshop and break down: hook, structure, why it works for Ghanaian car buyers.
培训现场我们会在大屏上逐条打开这些视频,拆解它的钩子、结构、为什么对加纳购车者有效。
We bring 2 finished product videos and break down the script logic frame by frame — so you understand why each line works, not just what to write.
我们带好 2 条完整的产品向视频,逐帧拆脚本逻辑 —— 你懂"为什么"这句有效,而不只是"写什么"。
Each day splits into morning + afternoon. Timing adapts based on how the team picks up.
每天分上午 + 下午两个时段,具体节奏根据团队接受程度灵活调整。