Social Media Capability Building Workshop

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Reference Cases We'll Break Down Together 培训现场会一起拆解的四个标杆案例 · 可点击直接打开

Four benchmark accounts we'll walk through together — two on building a salesperson as the face of a brand, two on positioning and format. All are Africa / Middle East-based, so the audience and constraints are very similar to Ghana.

四个标杆案例，培训现场一起拆解 —— 两个讲"销售员如何成为品牌门面"，两个讲"定位和视频形式"。都是非洲/中东市场，受众和约束跟加纳高度相似。

CASE 01 · SALES PERSON IP

🇿🇦 South Africa · Johannesburg

@kumbiraim — Kumbi-M on Cars

TikTok 89.4K followers · 554 videos · Journalist turned car creator

A single person building trust as the face of automotive content. Kumbirai is a car journalist, not a salesperson — but he proves that in Africa, people follow people, not dealership logos. His videos mix honest reviews, practical buying advice, and real test drives. No fancy studio, no scripted acting — just one guy, a phone, and a perspective audiences trust.

一个人撑起整个汽车内容矩阵。Kumbirai 是汽车记者而非销售员 —— 但他证明了在非洲市场，人跟的是人，不是车行 Logo。内容以诚实评测、实用购车建议、真实试驾为主。没有豪华工作室，没有剧本表演 —— 只有一个人、一部手机、和观众信任的观点。

▶ Open TikTok Profile 🌐 Website

What We'll Break Down · 现场拆解重点

How he became the face — no brand approval workflow, just consistent posting 怎么一个人就成了品牌门面 —— 没有品牌审批流程，就是持续发
Video structure — hook in first 3 seconds → honest take → call to action 视频结构 —— 前 3 秒钩子 → 诚实观点 → 引导动作
Why 89K people trust him — disclosure + specific details + no hard sell 为什么 8.9 万人信他 —— 说清楚来源 + 给具体细节 + 不硬广
Borrowable for Swiss Group — Jason or any team member can be the face, starting next week Swiss Group 可以直接抄 —— Jason 或任何一个团队成员就能当门面，下周就能开始

Live Practice A · 现场实操 A

+ Linked to Case 01

How to Find Your Account Positioning 账号定位怎么找 · 别再说"我们卖 ROX 车"

Quick Exercise · 现场小练习

Take 2 minutes. Write down your answer to this one question:

Who's the one person in your team that could actually be the face of Swiss Group on camera? (Jason? Any salesperson? Let's pick one real name.)
What's their unfair advantage? (Been selling cars 10 years? Personally owns a ROX? Speaks 3 languages? Lives in Accra East Legon?)
Finish this sentence: "We're the only dealership in Accra that ___."

用时 2 分钟，写下这三个问题的答案：1）团队里谁最适合当出镜门面？2）他们的独特优势是什么？3）补完句子"我们是阿克拉唯一一家 ___ 的经销商"。

What Kumbirai Teaches Us · 从 Kumbirai 身上学

I am [WHO], I speak to [WHO], about [WHAT] 我是 [谁]，我给 [谁]，讲 [什么]

@kumbiraim (SA): "I'm a journalist, I speak to car buyers who don't trust dealerships, about honest car reviews."
我是记者，给不信任经销商的购车人，讲诚实的汽车评测。
Swiss Group draft: "We're ROX experts in Accra, we speak to high-net-worth buyers in East Legon, about luxury EVs that fit Accra roads."
Swiss Group 初版：我们是阿克拉 ROX 专家，给 East Legon 高净值买家，讲适合阿克拉路况的豪华电动车。

3 African Dealerships That Nailed Positioning · 非洲做得好的 3 个定位参考

@toyota_sa (Toyota SA): Positioning = "Built for Africa" — every piece of content ties back to African terrain / families / road trips.
定位 = "为非洲造的" —— 每条内容都紧扣非洲地形/家庭/公路旅行。
@cars24_kenya (Kenya): Positioning = "No hassle, no haggle" — all content focuses on transparent pricing and quick delivery.
定位 = "无讨价还价，透明价" —— 所有内容都围绕透明价格和快速交付。
@motul_ng (Nigeria): Positioning = "The detail guy" — one person, always talking about car care, not selling cars. People trust him for advice, then buy through him.
定位 = "汽车保养达人" —— 一个人，总在讲保养而不是卖车。人们因建议信任他，然后通过他买车。

CASE 02 · SLOGAN & POSITIONING

🇿🇦 South Africa · Cape Town Seapoint

@dill_de_vill — "Making cars cool in Seapoint"

TikTok 32.7K followers · 496 videos · 6.71% engagement (car industry avg: 4.5%)

A Cape Town car account that tied every single video to one simple, sticky slogan: "Making cars cool in Seapoint". Seapoint is a famous cool neighborhood — the slogan borrows its vibe and makes the account instantly memorable. High engagement (6.71% vs industry 4.5%) proves people comment and share because they know exactly what this account stands for.

开普敦一个汽车账号，把每条视频都绑在一句简单好记的 slogan 上："在 Seapoint 让汽车变酷"。Seapoint 是开普敦著名的潮流街区 —— 这句 slogan 借了街区的潮味，让账号一秒记住。互动率 6.71%（行业平均 4.5%）说明观众爱评论爱转发，因为他们明确知道这个账号在说什么。

▶ Open TikTok Profile

What We'll Break Down · 现场拆解重点

One slogan, every video — how repetition builds recognition fast 每条视频都说同一句 slogan —— 重复如何快速建立认知
"Seapoint" as a positioning shortcut — borrow a local vibe instead of inventing one "Seapoint" 作为定位捷径 —— 借本地已有调性，不用自己造
What Swiss Group's slogan could be — we'll brainstorm 3 options Swiss Group 可以用什么 slogan —— 现场脑暴 3 个方向
Why it works for Ghana — tie Swiss Group to Accra's most trusted car neighborhood 为什么适合加纳 —— 把 Swiss Group 绑在阿克拉最有信任度的汽车街区

Live Practice B · 现场实操 B

+ Linked to Case 02

Design a Slogan That Sticks 一句 slogan 让人记住你 · 别用"最好"、"顶级"

Quick Exercise · 现场小练习

Group brain storm — 5 minutes. Write 3 slogans for Swiss Group following the formula below. We'll vote on the best one together.

Pick one geographic or cultural anchor that everyone in Accra knows (neighborhood? road? landmark? event?)
Pick one specific thing your dealership does well, that others don't
Combine them into one short sentence (under 10 words) — no "best", no "premium", no empty words

分组脑暴 5 分钟。按公式给 Swiss Group 写 3 个 slogan，然后现场投票选最佳。三步：1）选一个阿克拉人都知道的地理/文化锚点；2）选一件你们比别人做得好的具体事；3）合成一句短的（不超 10 词），别用"最好/顶级"这种空话。

What Dill Teaches Us · 从 Dill 身上学

[Action] + [Specific Place / Vibe] = Stickiness [动作] + [具体地点/调性] = 让人记住

@dill_de_vill: "Making cars cool in Seapoint" — "Seapoint" is a Cape Town neighborhood everyone knows for being trendy. He didn't invent cool — he borrowed it from the place.
"在 Seapoint 让汽车变酷" — Seapoint 是开普敦潮流街区，大家都知道。他没自己造"酷"，而是借了街区的调性。
Swiss Group direction: Could anchor to Osu? East Legon? Airport Residential? Or a vibe — "the ROX specialist", "luxury that fits Accra traffic"?
Swiss Group 可以锚定 Osu / East Legon / Airport Residential，或者一个调性 —— "ROX 专家"、"适合阿克拉路况的豪华车"。

5 Real Slogans That Worked · 实际跑通的 slogan 参考

Toyota Ghana: "Nothing moves like a Toyota" — borrows global recognition, locally trusted for reliability.
"没有什么像丰田一样靠谱" —— 借全球认知，本地以可靠取胜。
Mercedes-Benz Nigeria: "The best or nothing" — simple, direct, aspirational.
"最好或一无所有" —— 简单、直接、有追求感。
@carguy_ke (Kenya): "Building car dreams in Nairobi" — ties a universal dream to a specific city.
"在内罗毕筑车梦" —— 把普遍的梦想绑在具体城市上。
Peugeot Landtrek SA (2025): "Tons of Vibes" — short, cultural, ties to South African bakkie (pickup) culture.
"满载氛围" —— 短、有文化感，绑定南非 bakkie 皮卡文化。
@motul_ng (Nigeria detail guy): "Your car deserves better" — positions himself as the care expert, not a seller.
"你的车值得更好的" —— 把自己定位成保养专家，不是销售。

CASE 03 · REGIONAL LUXURY DEALER

🇱🇧 Lebanon · Beirut

@roxmotor.lb — ROX Motors Lebanon

Instagram Focus · Luxury EV Brand · ROX 01 Sedan + ROX ADAMAS SUV

ROX is a Middle Eastern luxury electric car brand (not a dealership — a car manufacturer) with showrooms across Lebanon, Bahrain, Russia, and the UAE. Their Instagram mixes showroom reels, car feature deep-dives, and lifestyle content tied to Lebanese luxury spaces (Beirut waterfront, high-end malls). Critical for Swiss Group: this is what a brand account looks like when done right — watch how they balance product with scene-setting.

ROX 是中东豪华电动车品牌（不是经销商 —— 是整车厂），在黎巴嫩、巴林、俄罗斯、阿联酋都有展厅。Instagram 内容以展厅实拍、车型深度讲解、结合黎巴嫩高端场景（贝鲁特海滨、高档商场）的 lifestyle 内容为主。对 Swiss Group 的价值：看一个品牌账号怎么平衡产品信息和场景设定。

▶ Open Instagram

What We'll Break Down · 现场拆解重点

Brand vs. dealership content — how ROX posts differ from a dealer account 品牌号 vs 经销商号的内容差异 —— ROX 怎么发 vs 经销商怎么发
Showroom as content — filming car features in their own showroom, no location scouting 展厅即内容 —— 就在自己展厅里拍车型讲解，不用出外景
Lebanon → Ghana parallel — luxury segment, English + Arabic mix, high-net-worth audience 黎巴嫩 → 加纳对照 —— 豪华细分、英阿双语、高净值受众
Can Swiss Group repost ROX content? — cross-brand sharing for credibility Swiss Group 可以转发 ROX 内容吗？ —— 跨品牌转发建立信任

Live Practice C · 现场实操 C

+ Linked to Case 03

First-Second Hook — Stop the Scroll 前 1 秒钩子 —— 让刷到的人停下来

Quick Exercise · 现场小练习

I'll show you 3 opening shots. Vote on the one that makes you want to keep watching. Then we'll talk about why it works.

我现场给大家看 3 个开头镜头，投票选哪个最让你想继续看。然后拆解为什么有效。

What ROX Lebanon Teaches Us · 从 ROX Lebanon 身上学

The hook is not "what you say" — it's "what you show" in the first 0.5 seconds 钩子不是"你说什么" —— 是"你前 0.5 秒让观众看到什么"

ROX Lebanon's go-to hook: Slow-motion close-up of the ROX 01 sedan door opening, interior light turning on, luxury trim catching sunlight. No voice, no text — just the shot.
ROX Lebanon 常用：慢镜头特写 ROX 01 车门打开、车内灯亮起、内饰反光。无旁白无文字 —— 就是一个镜头。

6 Hook Types for Car Content · 汽车内容 6 种钩子

🔊 Sound Hook · 声音

Engine rev + door thud + window roll up

引擎轰鸣 + 关门闷响 + 车窗升起声

📸 Visual Hook · 视觉

Slow-motion car headlight sweep at night

夜间慢镜头车灯扫过

💰 Number Hook · 数字

"This ROX ADAMAS sells for ⅓ the price of a Range Rover"

"这辆 ROX ADAMAS 价格是揽胜的 1/3"

❓ Question Hook · 提问

"Ever wondered why everyone in East Legon is switching to EVs?"

"有没有想过为什么 East Legon 的人都在换电动车？"

⚡ Conflict Hook · 冲突

"Dealers HATE this one trick for getting fair trade-in prices"

"经销商恨死这个拿到公平置换价的技巧"

✨ Detail Hook · 细节

Finger running over ROX ADAMAS stitching — 400 hours of handwork

手指划过 ROX ADAMAS 缝线 —— 400 小时手工

CASE 04 · VIRAL SHORT PATTERN

🌍 Cross-Market · TikTok

Viral TikTok Format — The Pattern That Works

Short-form TikTok / Reels · Hook-first structure · Under 30 seconds

A template every car account in Africa is using right now: open with a visual hook (side profile of a car, price tag close-up), cut to 2-3 quick angles, end with a clear call to action. Works because TikTok's algorithm rewards fast-pacing videos that hold attention for 10+ seconds.

非洲汽车账号通用的爆款模板：视觉钩子开场（汽车侧影、价格标签特写），快速切 2-3 个角度，结尾明确引导动作。TikTok 算法奖励能留住用户 10 秒以上的快节奏视频。

▶ Open Reference Video

What We'll Break Down · 现场拆解重点

Hook within first 1 second — what makes someone stop scrolling 第一秒就出钩子 —— 什么让刷到的人停下来
3-shot formula — wide shot → detail → price/spec 三镜头公式 —— 全景 → 细节 → 价格/参数
Under 30 seconds, always — TikTok algorithm sweet spot 永远不超 30 秒 —— TikTok 算法最佳时长
Swiss Group can film this tomorrow — no script, one phone Swiss Group 明天就能拍 —— 不用脚本，一部手机

Live Practice D · 现场实操 D

+ Linked to Case 04

Shoot a 3-Shot Video — Right Now 现在就拍一条 3 镜头视频 · 3 分钟完成

Live Challenge · 现场挑战

3 minutes. Your phone. Any car in the showroom. Shoot a 3-shot TikTok using the exact formula from Case 04. No script, no editing — raw is fine. We'll watch everyone's together.

Shot 1 (Hook): Wide shot of the car from the coolest angle you can find (side profile, low angle, next to something that makes it look good)
Shot 2 (Detail): Close-up of one thing that matters — interior screen, stitching, logo, wheel, or the door opening
Shot 3 (Price/Spec + CTA): Hold up a piece of paper with the price or model name, or just point at the car and say "come test drive it"

3 分钟，手机 + 展厅里任意一辆车。按 Case 04 的公式拍 3 镜头 TikTok。不用脚本不用剪辑，拍原始素材就行，拍完一起看。镜头 1（钩子）：全车最酷角度侧影；镜头 2（细节）：内饰屏/缝线/轮毂/开门特写；镜头 3（价格/参数 + 引导）：手写价格牌或直接说"来试驾"。

Why 3-Shot Works in Africa · 为什么 3 镜头在非洲特别火

TikTok algorithm: Rewards videos that hold attention past 10 seconds. 3 shots = fast enough to feel snappy, slow enough to get the message across. Most African car videos that went viral in 2024–2025 use this exact structure.
TikTok 算法：奖励能留住观众超过 10 秒的视频。3 镜头 = 足够快显得利落，足够慢传递信息。2024-2025 非洲爆款汽车视频基本都用这个结构。
Lowest production barrier: One person, one phone, 30 seconds. No script, no camera crew, no lighting. Your team can post one of these every single day.
最低生产门槛：一个人一部手机 30 秒。不用脚本、不用团队、不用灯光。你的团队每天都能拍一条。

3 More Quick Formulas · 另外 3 种快速可拍的公式

"Before / After": Shot 1 = dirty car at the back of showroom → Shot 2 = washing / polishing → Shot 3 = shining car. Ties to the ceramic coating / detail service everyone sells.
脏车 → 洗/抛光 → 锃亮。几乎每个经销商都有美容服务。
"Question Walkaround": Shot 1 = "What do you think a ROX ADAMAS costs?" → Shot 2 = walking around the car pointing at features → Shot 3 = revealing the price at the end.
"你猜 ROX ADAMAS 多少钱？" → 绕车讲配置 → 结尾揭晓价格。
"Person + Car": Shot 1 = team member standing next to the car → Shot 2 = them opening the door / sitting inside → Shot 3 = "This is our car — come see it yourself". People follow people.
人站车旁 → 开门坐进去 → "来看看吧"。人跟人，不是跟 Logo。

Session 1 · Account Audit

VI Alignment Check — @rox_gn TikTok 先过一遍总部 VI 规范，看看我们的账号对不对齐

📎 Source: ROX Visual Identity Guideline · Jan 2026 · 总部品牌手册第 21-53 页、第 109-110 页

① Avatar · 头像

Use ROX Symbol logo (黑 or 白)
International platforms (TikTok / Instagram / YouTube) → black & white logo only, no brand colors.
China platforms (Douyin / Weibo) → logo with ROX Dune Yellow 品牌色.
国际平台只用黑白 logo（TikTok/IG/YT），国内平台用带 ROX Dune Yellow 品牌色的版本。符号 logo 可以单独用，不需要加文字。

@rox_gn 当前状态

Account currently not found / not public
→ 从头按规范建。头像用 ROX Symbol（纯黑 on 白底） 或 纯白 Symbol on 深灰底。别放产品图、别放团队合照、别加文字。当前账号不存在或未公开 → 按规范重新建。头像用纯黑/纯白 ROX Symbol，不要放产品图或团队照。

② Display Name + Handle · 昵称和账号名

Display name: 必须包含 "ROX"，建议 "ROX Ghana" 或 "ROX Motor Ghana"
Handle (@xxx): 建议 @rox_gn 或 @roxmotor_gh — 跟国际已有账号对齐：@roxmotor.lb (Lebanon), @roxmotor (主号)
品牌名 "ROX" 永远大写 ROX，不是 "Rox" 或 "rox" Display name 必须带 ROX，建议 "ROX Ghana"；Handle 建议 @rox_gn 或 @roxmotor_gh。品牌名永远大写 ROX。

@rox_gn 当前状态

Handle @rox_gn — OK ✓
Display name — 需确认，建议改成 "ROX Ghana — Swiss Group" 带经销商信息 Handle @rox_gn 可以。Display name 建议加 "Swiss Group" 让用户知道是哪个经销商。

③ Brand Colors in Videos · 视频里用什么颜色

核心品牌色系统（只用这些，别自己发明颜色）：
ROX Black — 文字、logo 深色版、背景
ROX White — 文字、logo 浅色版
ROX Dune Yellow — 强调色、CTA、按钮（小面积用，别全页铺）
Cool Gray — 次要文字、分割线
核心就 4 种：ROX Black / White / Dune Yellow / Cool Gray。Dune Yellow 只能小面积强调用，不能整屏铺。

@rox_gn 当前状态

账号暂无视频可查 → 注意这 3 个常见坑：
✗ 不要用 ROX 以外的蓝色/绿色/紫色当主色调
✗ 不要用太亮的 Dune Yellow 当背景（只能当 accent）
✓ 推荐：视频封面 = ROX Black 底 + 白字 + 一点点 Dune Yellow 当强调最常见的 3 个错：乱用其他品牌色、Dune Yellow 当大面积背景、封面颜色太杂。

④ On-Screen Text · 视频里的字

英文视频: 优先用 TT Norms Pro（品牌指定英文字体），系统字体可接受 Arial / Helvetica
字重 Heading = Bold / Body = Regular
核心原则: 视频里的字别超过 2 种字体、别超过 3 种字号、别用花哨的手写体英文视频优先 TT Norms Pro；最多 2 种字体 + 3 种字号；别用花哨手写体。

@rox_gn 当前状态

账号暂无视频可查 → 加纳市场全英文环境，统一用 TT Norms Pro / Arial / Helvetica。
CapCut 自动字幕默认字体如果不是无衬线体，记得手动换。加纳全英文，用无衬线体。CapCut 自动字幕记得检查字体对不对。

⚡ Quick Wins — 今天回去就能改的 4 件事

下载总部给的 ROX Symbol logo 包，换上 @rox_gn 的头像（黑白版）
Display name 统一成 "ROX Ghana" 或 "ROX Motor Ghana"
建一个团队共享色板文件（ROX Black / White / Dune Yellow / Cool Gray 4 个颜色），所有人做视频都从这里取色
CapCut 字幕默认字体改成 Arial / Helvetica / TT Norms Pro 之一

Course Map & Deliverables 课程地图 · 成果清单

How the 4 days will flow — and what you'll take home at the end.

4 天怎么走 —— 以及结束时你们会拿到什么。

Course Roadmap · 教学主线

1 · Case Studies → 2 · Account Audit → 3 · 4 Practice Modules → 4 · Livestream Drill

Case-driven — every method answers gaps found in your own account audit.
案例驱动 — 每个方法模块都回应你们账号盘点发现的具体问题。

🎯

Account Positioning Card账号定位卡

Target persona, content pillars, tone of voice — written and aligned.

✍️

2 Polished Scripts2 条打磨脚本

1 car showcase + 1 talking-head / brand story.

🎬

1–2 Finished Videos1-2 条成片

Filmed and edited on-site — ready to post.

📺

Livestream Rehearsal直播演练 1 场

Full run-through with Q&A and lead capture practice.

📅

30-Day Content Calendar30 天内容日历

Weekly themes, formats, and posting schedule.

🔁

Case Breakdown Template案例拆解模板

6-layer table — use it to reverse-engineer any content.

Teaching Roadmap · 教学大纲 9 Part 完整主线，每个方法都回应你们自己的账号问题

Part 2 · Current State Audit 现状摸底 · 我们现在的账号是什么情况

We start with where you are — no theory before we've looked at your actual accounts.

Team & Workflow Interview — who does what; idea → publish pipeline; who's on camera, who films, who posts团队分工访谈 —— 想法到发布走什么流程；谁出镜、谁拍、谁发
3-Account Inventory — TikTok / IG / FB fan count, 30-day posts, content types, views / engagement / DMs三账号盘点 —— 粉丝、近 30 天条数、内容类型、播放/互动/咨询
Quick Pain-Point Survey — each person writes one social media headache; we'll address every one by Part 8破冰小调查 —— 每人写一个最头疼的社媒问题，后续逐条回应

Part 4 · Benchmark Diagnosis 对照诊断 · 拿我们的账号跟案例比

After breaking down cases, we compare: how does Swiss Group measure up? What to fix first?

Account-Level Gap Analysis — positioning, bio, avatar, highlights, content pillars vs. case accounts账号层对比 —— 定位、简介、头像、置顶、内容支柱逐项对照
Content-Level Gap Analysis — apply the 6-layer breakdown to 3–5 of your own recent videos内容层对比 —— 用六层拆解模板拆你们自己 3-5 条视频
Priority Action List — what's working (keep) + problems to fix, sorted by urgency诊断总表 —— 做得好的 + 要改的问题，按优先级排序

Part 5 · Account Setup Method 方法模块一 · 账号搭建方法

Answers the gaps found in Part 4 account-level diagnosis.

Target Persona — Accra East Legon / Cantonments / Airport Residential high-net-worth car buyers, decision path目标人群画像 —— 阿克拉高净值购车人群 + 决策路径
Account Positioning — persona → tone of voice → 3–4 content pillars for Swiss Group账号定位 —— 人设 → 口吻 → 3-4 个内容支柱
Homepage Spec — avatar, name, bio, background, pinned video standards; ROX brand VI主页搭建规范 —— 头像/昵称/简介/背景/置顶 + ROX 品牌 VI
Setup Checklist — business account switch, analytics on, profile consistency, account security账号基础设置 —— 商业号切换、数据分析入口、资料一致性、安全
Output → Account positioning card + updated homepage live on your accounts产出 → 账号定位卡 + 更新后的主页

Part 6 · Content Sourcing Logic 方法模块二 · 优质内容参考筛选逻辑

How to build a sustainable reference library — not just copying, but learning to spot what works.

Where to Find Reference — TikTok / IG keyword search, same-brand accounts, Africa / West Africa car content pool, local trends去哪找参考 —— 关键词搜索、同类品牌、非洲汽车内容池、本地热门话题
4-Part Filter — relevance / imitability / local fit / brand consistency筛选四标准 —— 相关性/可模仿性/本地适配/品牌一致性
Daily Inbox Method — how to save, tag, and fill in the 6-layer breakdown table when you see something good日常入库 —— 看到好内容怎么存、怎么打标签、怎么填拆解表
Output → Shared team reference library with 10 benchmark entries each产出 → 团队共用参考库，每人 10 条入库

Part 7 · Product-Focused Video Design 方法模块三 · 产品向视频设计方法

Topic → Script → Film → Edit — the full production pipeline, demoed in one day.

7A · Topic Sourcing 选题

Topic funnel: model benefits / user pain points / local scenes / hot trends选题漏斗 —— 车型卖点/用户痛点/本地场景/热点趋势
Translate specs → user benefits (not "300HP" but "passes every truck on the highway")卖点转用户利益点
Small-scale format test: same topic, different formats, 7-day data check内容形式测试 —— 同一主题不同形式，7 天看数据

7B · Script Writing 脚本

3 templates: talking-head / car showcase / skit — each with structure & use case三类脚本模板 —— 口播/车型展示/剧情
Reverse-engineer Part 3 benchmark video into script first — no blank-page anxiety先把 Part 3 案例视频还原成脚本 —— 不要求客户先会写
Script review checklist: hook clear? info legible? CTA at end?脚本评审标准 —— 钩子/信息/结尾引导

7C · Filming 拍摄

Lighting: panel / COB / stand setup — fix showroom lighting issues灯光 —— 平板灯/COB/灯架，解决展厅光线问题
Composition & angles: exterior / interior / detail close-ups, basic camera moves构图与机位 —— 车外/车内/细节特写，基础运镜
On-camera delivery: Jason's on-camera state, talking-head rhythm出镜与表达 —— 出镜状态、口播节奏

7D · Editing (CapCut) 剪辑

CapCut workflow: import → rough cut → fast cuts & beat syncCapCut 基础流程
Subtitles / cover / title / transitions / BGM — brand-compliant range字幕/封面/标题/转场/BGM —— 品牌规范与可用范围
Final check list: pace, clarity, brand placement, duration, publish specs成片检查清单 —— 节奏、清晰度、品牌露出、时长、发布规格

🎯 Hands-On 现场实操

Draft 2 scripts as a group (1 showcase + 1 talking-head / brand story)集体写 2 条脚本（1 车型展示 + 1 口播/品牌）
Film footage in showroom / on location展厅 + 外景实拍
Edit 1–2 finished videos, review together剪成 1-2 条成片，集体点评
Output → 2 polished scripts + 1–2 finished videos产出 → 2 条脚本 + 1-2 条成片

Part 8 · Livestream Basics 方法模块四 · 直播基础原理

Livestream in Ghana: where it fits in your lead-gen pipeline, and how to run one reliably.

Why Livestream — position in the customer journey; formats that work in Ghana (showroom walk / Q&A / event)直播获客位置 + 适合加纳的形式
Pre-Stream Checklist — goal, theme, duration, team roles (host / moderator / lead tracker)直播策划 —— 目标/主题/时长/分工
Script & Talk Tracks — open → car walk → interaction → Q&A → lead capture CTA脚本结构 —— 开场 → 讲车 → 互动 → 答疑 → 引导留资
Tech Prep — camera, lighting, network + backup plan, car materials ready准备清单 —— 机位/灯光/网络及备用方案/车型资料
Simulated Run — full livestream with mock audience questions & lead capture practice完整模拟演练 —— 含答疑、引导留资
Lead Handoff — video / live → DM / comment → sales follow-up → ROX Sales assistant线索承接 SOP —— 视频/直播 → 私信 → 销售跟进

Part 9 · After the Workshop 收尾 · 回去之后怎么持续做

Sustainability mechanisms — so progress doesn't stop on Day 4 afternoon.

30-Day Calendar — weekly themes + formats + frequency, built together30 天内容日历 —— 按支柱和选题库排期
Weekly Data Review — what to track, who collects, how to sync with HQ数据复盘机制 —— 每周看哪些数据、谁汇总、怎么跟总部同步
Ongoing Collaboration — scripts / footage / data group sync; ROX HQ support boundary后续协作约定 —— 群同步机制 + 总部支持边界
Open Q&A & Action Item Log — unaddressed questions logged with owner & deadline遗留问题登记 —— 未解决问题清单 + 责任人